Thoughts on branding, culture, and the future of digital from our strategy team in Kerala and Dubai.
WhatsApp has evolved from a messaging app into a full-scale commerce engine. For Kerala's businesses, the 2026 updates introduce native UPI payments, AI-driven Malayalam support, and new "Flows" that change how you reach customers. Here is how to adapt and win.
Google has officially moved from a "Search Engine" to an "Answer Engine." In 2026, AI Overviews appear for nearly 25% of commercial queries, meaning your customers often get all the info they need without ever clicking your link. For Kerala's local businesses, surviving this shift requires a move from keyword-stuffing to Generative Engine Optimization (GEO).
The traditional "Prime Time" has moved from the television screen to the vertical smartphone display. With 94% of users holding their phones upright, the 9:16 aspect ratio is no longer an alternative—it is the gold standard. For Kerala's brands, mastering short-form vertical content is the only way to capture attention in 2026.
